When Bean & Brew Coffee opened their second location in Cypress, TX, they faced a common challenge: despite being in a busy shopping center, foot traffic wasn't meeting expectations. Here's how strategic signage transformed their business.
The Challenge
The new Bean & Brew location was tucked in the corner of a strip mall, making it easy to miss for passersby. The small existing sign wasn't visible from the main road, and competing businesses drew attention away from their storefront.
Our Solution
Working closely with the Bean & Brew team, we developed a multi-element signage strategy:
Monument Sign
A custom-designed monument sign at the shopping center entrance featuring illuminated channel letters visible day and night.
A-Frame Sidewalk Signs
Weather-resistant A-frames placed strategically to guide customers from the parking lot to the entrance, featuring daily specials and promotions.
Window Graphics
Eye-catching window graphics showcasing their menu highlights and creating an inviting atmosphere visible from outside.
Vehicle Wrap
A partial wrap on their delivery van turned every trip into a mobile advertisement throughout Cypress.
The Results
Within three months of implementing the new signage:
- 40% increase in walk-in customers
- 25% boost in morning rush sales
- Significant increase in "How did you hear about us?" responses citing signage
- Improved visibility ranking in local search results
Key Takeaways
Effective signage isn't just about having a sign – it's about creating a complete visual strategy that guides customers to your door. Consider how each touchpoint works together to create a cohesive brand experience.
Ready to transform your Cypress or Houston business with strategic signage? Contact Bayou Banners & Prints for a free consultation.